Influence : The Psychology Of Persuasion (Revised Edition) | Robert B.Cialdini
Influence by Robert B. Cialdini is a classic guide to the psychology behind why people say “yes”—and how to apply these insights ethically. Drawing from years of research and real-world examples, Cialdini outlines six powerful principles of persuasion: Reciprocity, Commitment and Consistency, Social Proof, Authority, Liking, and Scarcity. These concepts explain how influence works in marketing, business, and everyday life.
Whether you're looking to improve your communication, defend against manipulation, or master the art of persuasion, Influence provides practical tools and timeless wisdom to understand human behavior.
Product Information
Edition: Paperback
Number of Pages: 320
Publisher: Harper Collins Publishers
ISBN : 978-0-06-124189-5
Age Rating
16+
Books rated 16+ contain mature themes, explicit violence, strong language, or complex psychological content that may not be suitable for younger readers. This rating applies to books that explore dark or distressing subject matter, including war, trauma, abuse, or morally complex themes, as well as those featuring graphic violence, sexual content, or frequent profanity. These books are recommended for older teens and adults who can engage with intense emotional, philosophical, or psychological narratives.
