Brands & The Brain | Arvind Sahay
Brands and the Brain: How to Use Neuroscience to Create Impactful Brands by Arvind Sahay explores the intersection of neuroscience and brand management, illustrating how an understanding of brain function can enhance brand creation, sustainability, and revitalization. The book delves into the brain's operating principles and their influence on consumer perception, emphasizing the role of unconscious emotions and memories in shaping brand connections.
Product Information
Edition: Paperback
Number of Pages: 314
Publisher: Penguin Business
ISBN- 13: 978-0-143-45261-4
Age Rating
16+
Books rated 16+ contain mature themes, explicit violence, strong language, or complex psychological content that may not be suitable for younger readers. This rating applies to books that explore dark or distressing subject matter, including war, trauma, abuse, or morally complex themes, as well as those featuring graphic violence, sexual content, or frequent profanity. These books are recommended for older teens and adults who can engage with intense emotional, philosophical, or psychological narratives.
