21 Lessons for the 21st Century | Yuval Noah Harari
nfluence by Robert B. Cialdini is a classic guide to the psychology behind why people say “yes”—and how to apply these insights ethically. Drawing from years of research and real-world examples, Cialdini outlines six powerful principles of persuasion: Reciprocity, Commitment and Consistency, Social Proof, Authority, Liking, and Scarcity. These concepts explain how influence works in marketing, business, and everyday life.
Whether you're looking to improve your communication, defend against manipulation, or master the art of persuasion, Influence provides practical tools and timeless wisdom to understand human behavior.
Product Information
Edition: Paperback
Number of Pages: 352
Publisher: Jonathan Cape : Penguin Random House Publishers
ISBN : 978-1-787-33067-2
Age Rating
18+
Books rated 18+ contain explicit content that may not be suitable for younger readers. They often feature graphic violence and extreme gore, with detailed depictions of brutality and disturbing acts. Many also include explicit sexual content, presenting uncensored descriptions of sexual activity. Additionally, these books may explore dark themes of abuse, trauma, or psychological horror, which can be unsettling or distressing. Frequent and extreme profanity is also common, along with mature philosophical or political themes that require an adult perspective to fully understand. Due to their intense, explicit, or deeply unsettling nature, books in this category are intended for mature readers only.
